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Knowledge and gamification concept at a trade fair
Agrialp Trade Fair
The focus was on interaction. The goal: lead generation and a gamification concept motivating visitors to learn more about the brand.
What?
—More than 10,000 visitors at the fair
—NFC-based treasure hunt
—Gamification and learning concept via an NFC-based mobile game
—Lead generation via download and POS modules
—Huge increase in viral activity – with a focus on Facebook