Nespresso Atelier

The virtual opening event of Nespresso’s new flagship store in Vienna’s city centre presented us with a whole range of technical challenges. There was plenty to master on our event platform to bring this unique world of experience to the virtual stage in a complex interplay of 360° videos, livestream and micro-events.

What?

—Individual campaigns and user journeys for promotion and registration, including full performance measurement

—Registration and attendee management

—Virtual world of experience based on 360° videos and livestreams

—Detailed tracking and reporting for analysing and optimising virtual event performance

—Management and integration of audience-specific content

—Networking sessions

—Video rooms with interaction options for each video

—Interactive Q&A sessions

—Full compatibility and functionality on all devices despite the complex interplay

—Individual and central control for different user groups and individual users

Winner of 2 BEA Awards: Gold in the B2B category and Bronze in the Brand Activation category