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Trade fair event with a virtual race
Red Bull Gametour
User management, gamification concept and real-time visualisation on site. The goal: extending the fair into social space and visualising the race results in real time, on site and online.
What?
—On-site visitor registration via “Facebook Connect” and handing out NFC badges
—Access to results on the racing simulators by simply holding up the NFC badge
—Real-time visualisation of results on site and online
—Virtual race extending the event into virtual space
—Complete social media integration with a focus on Facebook
30,000 visitors, 41,000 race results on the website and Facebook, 16,000 photos via the FLAVE photo station and more than 20 million website page views.
Modules used:Invitation & attendee managementCheck-in & visitor managementFLAVE Business BadgeOnline & hybrid events