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Buzz campaign supported by FLAVE
Telering T.I.P Battle
A mobile operator targeted young professionals with a buzz campaign. On-site registration and data management were delivered and supported by FLAVE. The goal: generating buzz and leads within the target group.
What?
—Performance-based gamification concept
—6,000 competition participants, 200,000 competition interactions, 2 million on-site interactions
—NFC cards for all participants in the T.I.P. competitions
—A wide range of competition modules including photo and quiz stations and game-based scoring systems
—Data interface to the agency’s website for real-time analysis and data exchange
—Numerous awards for the concept and its execution