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Virtual Golden Bunny hunt
Lindt Golden Bunny Festival
Due to the circumstances, the popular Lindt Golden Bunny Hunt also moved into virtual space: after registering on the landing page, participating families and children clicked their way through the 8 interactive hands-on stations we programmed to fill their collector’s pass and enter the competition.
What?
—Registration page for participation and the competition
—Virtual collector’s pass
—8 interactive hands-on stations: Golden Bunny hunt in the Schönbrunn palace gardens with Kati Bellowitsch, Golden Bunny picture puzzle, Golden Bunny maze, Golden Bunny studio with painting game, Golden Bunny story with Thomas Brezina, Golden Bunny quiz on the story, Golden Bunny at the puppet theatre, Golden Bunny workshop with the Lindt Maître Chocolatier
—Integrated photo station for uploading pictures
Over 15,000 participants and over one (!) million clicks on the hands-on stations we programmed – the virtual Golden Bunny hunt was so popular that the festival was extended.